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Video: Inside Argos' digital-first store and its 60-second pledge

The days of thumbing through the Argos catalogue in-store will soon be over as Argos replaces them with tablets, in an effort to reinvent its high-street presence.

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Marketing visited Argos digital director Bertrand Bodson at the new Shoreditch concept store to discuss how the company is bringing down waiting times to 60-seconds, using NFC technology and looking into the potential of iBeacons. 

The Shoreditch Argos store in 1973: 

This article was first published on marketingmagazine.co.uk

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