Additional Information


Content

Candy Crush owner hires former BBC radio marketer Nicki Sheard

'Candy Crush' owner King has appointed Nicki Sheard as its vice-president of brand marketing.

Nicki Sheard: joins King as vice-president of brand marketing

Nicki Sheard: joins King as vice-president of brand marketing

Share this article

Sheard will report to Alex Dale, King’s chief marketing officer.

Sheard joins from the BBC, where she was head of marketing for BBC Radio and responsible for leading brand strategy across the portfolio, and launching iPlayer Radio.

At King, Sheard will lead all above-the-line marketing, licensing and merchandising, player insight and social media for the brand’s casual games, including 'Candy Crush Saga' and 'Farm Heroes Saga'.

Prior to joining the BBC, Sheard was a consultant at McKinsey, where she focused on consumer goods and retail, advising private and public organisations on strategy, marketing and organisational design.

Dale said: "We’re delighted to welcome Nicki to the King team.

"She brings with her an unrivalled track record in growing brands and will play a vital role in building on our already successful games franchises including 'Candy Crush Saga' and 'Farm Heroes Saga', as well as driving the growth of our newer games titles."

'Candy Crush Saga' has been installed more than half a billion times since its launch. 

This article was first published on marketingmagazine.co.uk

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Latest jobs Jobs web feed

FROM THE BLOGS

The Wall blogs

Beer monsters External website

by Greg Taylor, 21/11/2014

 

Today’s the Day External website

by Lindsey Clay, 21/11/2014

 

Back to top ^