Additional Information


Content

Halfords ad escapes ban despite Jimmy Savile comparisons

Halfords' ad depicting an older man asking a young man to pose for him has escaped being banned despite numerous complaints that it paralleled the behaviour of paedophile Jimmy Savile.

Hallfords: ASA clears 'worst favour' ad

Hallfords: ASA clears 'worst favour' ad

Share this article

The TV ad created by Mother shows two men, one old and one young, in a garage. The older man is fitting a battery for the younger man’s car. The young man says: "Thanks so much Bob. Let me know if I can ever return the favour," when his car is sorted.

Bob replies: "There is one thing. Pose for me David. I’m tired of painting you from memory." The younger man smiles weakly while Bob stands holding a palette and paintbrush, and the scene ends with the garage door closing on them slowly.

The final shot shows a series of paintings, one with a centaur showing a bare torso and David’s face, others showing sketches of a nude man. On-screen text says: "#WorstFavour. Halfords. We fit. Cheaper than a favour."

Many complainants drew parallels between the ad and the late Jimmy Savile, referencing teenagers being groomed for sexually explicit pictures by paedophiles.

More than 40 people complained about the ad, some challenging whether it was unsuitable for children to see, while many called it sexually suggestive, implying that an older man was taking advantage of a younger man.

Halfords said the ad was part of a series of work based on the theme of unpleasant favours.

It argued that there were "no overt suggestions of sexual activity between the two characters" and the nude sketches within the end frames were normal within the context of standard art sketches. They said the sketches alluded to famous greats such as the culturally acceptable nude form sketches by Leonardo da Vinci and Degas.

The Advertising Standards Authority did not uphold the complaints, noting that the overall tone of the ad was meant to be lighthearted and surreal. 

This article was first published on marketingmagazine.co.uk

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Latest jobs Jobs web feed

FROM THE BLOGS

The Wall blogs

Infographic: The rise of the feed External website

by Chris Quigley, 28/08/2014

 

Household probiotics External website

by Greg Taylor, 27/08/2014

 

Back to top ^