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Pepsi mini cans go on a filmic adventure for The Oscars

"I'm the king of the world!" shouts a man swathed in regal furs and wearing a crown, while a vendor hands a pie to someone saying "How do you like them apples?" as two suited men looking like government agents drive past in a golf buggy.

Pepsi mini cans Oscars campaign

Pepsi mini cans Oscars campaign

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"Surely you can’t be serious?" says one suited man to another on a golf buggy, who replies "I am serious, and don’t call me... Shirley?" touching a hand to his ear as someone starts to talk to him.

It’s a mini-run down of epic films using one-liners from Gone with the Wind to Dirty Dancing, as Pepsi launches its campaign for its mini-cans to screen during The Oscars broadcast.

Client: Seth Kaufman, vice president of marketing, colas, PepsiCo

Brand: Pepsi

 

This article was first published on marketingmagazine.co.uk

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