Additional Information


Proximity Worldwide wins Imperial Tobacco global creative account

Imperial Tobacco Group, the British cigarette company, has awarded its global marketing account to Omnicom's BBDO network, through Proximity's German office, after a pitch.

Proximity: wins the global Imperial Tobacco account

Proximity: wins the global Imperial Tobacco account

Share this article

The incumbent on the business was the WPP network, through its agency Deep Blue based in Hamburg.

ITG’s worldwide marketing business will now be managed by a team in the Proximity office in Düsseldorf. 

ITG confirmed the win to Campaign. The account covers integrated advertising for all its tobacco brands, which include the Gauloises, Davidoff and Gitanes brands.

BBDO’s largest UK agency Abbott Mead Vickers BBDO is well-known for its anti-tobacco approach and working with clients such as Cancer Research.

A BBDO worldwide spokesman said: "There is no global anti-smoking policy. Individual agencies around the globe work on anti-smoking campaigns and smoking cessation brands. These agencies are obviously conflicted from working on tobacco products."

Tobacco advertising is banned in the UK, but there are still opportunities around the world for certain types of advertising and below-the-line communications.

This article was first published on

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Latest jobs Jobs web feed

Back to top ^