Additional Information


Dreams appoints BBD Perfect Storm

Dreams, the bed specialist, has appointed BBD Perfect Storm as its new creative agency.

Drerams: bed specialist hires BBD Perfect Storm as its creative agency

Drerams: bed specialist hires BBD Perfect Storm as its creative agency

Share this article

BBD Perfect Storm won the business following a three-way pitch.

Dreams has focused on a functional and price-led strategy in its marketing in the past. The brand is now looking to progress into the moving-home market and build on its relationship with its consumers post-purchase.

The retailer tried to move away from its price-led strategy in 2011, when it launched a branding campaign by Rainey Kelly Campbell Roalfe/Y&R.

BBD Perfect Storm will start working on campaigns immediately, with the agency’s responsibilities including advertising, digital and CRM.

Jason Foo, the chief executive of BBD Perfect Storm, said: "During pitch process I think we really related to Dreams’ view of where the brand could go. We’ll be moving towards more emotionally led conversations targeting home movers, with a more aspirational approach."

The appointment was made following new initiatives put into place by the marketing team and Dreams’ new chief executive Mike Logue, also recently appointing Lisa Bond as marketing director.

This article was first published on

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Latest jobs Jobs web feed

Back to top ^