Additional Information


Now hires Dave Towers to head up design division

Now has appointed the designer Dave Towers to head up a new design division.

Dave Towers: to lead new design division at Now

Dave Towers: to lead new design division at Now

Share this article

The creative agency is launching a design division because it is increasingly being asked to develop brands for its clients. Towers, who will become the head of design, had previously worked for the agency on a freelance basis.

John Townshend, the creative partner at Now, said: "The line between brand design and advertising is disappearing, with clients’ increasing need for integration.

"We are increasingly being asked to develop brand positionings, look and feel, and tone of voice for our clients. Nuffield Health, Butlin’s, the Garden Centre Group are just a few examples we are currently working on."

Towers started his career at Fallon and was the head of design at TBWA before joining Lowe to lead design there. Towers has won a D&AD pencil for his work on Stella Artois, and also recently won a Creative Circle Gold for his Yell posters.

Towers said: "Design is a critical tool to make marketing more effective, and I was impressed by Now’s commitment to doing things differently."

This article was first published on

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Latest jobs Jobs web feed


The Wall blogs

Let’s taste the music External website

by Greg Taylor, 24/10/2014


Six vital ad:tech themes for 2015 External website

by Neil Higgins, 24/10/2014


Are you singular or plural? External website

by Rachel Brushfield, 24/10/2014


Back to top ^