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Women of Tomorrow: the 2014 winners

The winners of this year's IPA and Campaign Women of Tomorrow competition reveal how they started, what they want to achieve - and which career and life moments have already given them reason to feel proud.

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Vibha George, VCCP

My best qualities Determined, fearless, fair. 

My management style Supportive, empowering, holistic.

Where I’ve come from – and where I want to end up From technology environments into the digital creative world. I want to continue to facilitate the fusion of creative and technological ideas, driving innovation within the digital sphere.

Best piece of advice ever given Trust your instincts.

Proudest moments on the way Winning Campaign’s Advertising Agency of the Year.

What matters most in the world Integrity.

What I really want to change I want to see more women live and stand by their ideas and to shout about their talents.


Emily Samways, Karmarama

My best qualities Optimistic, encouraging, passionate, supportive.

My management style Collaborative and empowering.

Where I’ve come from – and where I want to end up A degree in applied psychology to direct and CRM to integrated communications; branding, strategic consulting and design; digital, social and advertising.

Proudest moments on the way Getting my first graduate job at OgilvyOne; launching Ocado at Heresy; bringing my two sons into the world; and joining Karmarama.

Greatest obstacle overcome Unhelpful self-doubt.

My life beyond the day job Mother to George and Milo; entrepreneur; friend.

What matters most in the world Today.


Nazia Du Bois, Ogilvy

My best qualities I care deeply about what I make
and do.

Where I’ve come from – and where I want to end up WPP fellow to Ogilvy Cultural Strategy, Ogilvy Noor and DAVID. Eventually, I want to create the kind of stuff that helps us be better at living.

Best piece of advice ever given Be nice to the receptionist.

Proudest moments on the way Translating my first Mandarin-Portuguese meeting after years of slogging away at both languages.

What matters most in the world Equality.

What I really want to change The way women let themselves be treated.


Lucy-Anne Ronayne, Work Club

My management style Big sister drill sergeant.

Proudest moments on the way Getting hired by Work Club four months before graduating; being named a Face To Watch by Campaign; becoming the first female creative director of Work Club.

My life beyond the day job Contributing editor of Riposte, described by PSFK as an "intelligent magazine for powerful women [that] challenges Cosmo’s feminine ideal".

What matters most in the world Manners.

What I really want to change People’s preconception that advertising is only trying to get one over on them.


Sophie Lewis  AMV BBDO

My best qualities Not being scared; believing there’s more than one way to skin a cat; appreciating people who can do the things I can’t.

My management style Invisible to the naked eye.

Best piece of advice ever given It’s only advertising.

Proudest moments on the way The last 400m of 26.2 miles was quite good.

My life beyond the day job Brighton, family and friends, films, books, running, poetry, eating and Radio 4. Semi-professional ballroom dancer*.

What matters most in the world Love (is this a trick question?).
*one day


Laura Chaibi  Yahoo!

My best qualities Opportunistic, accountable, passionate.

My management style Seeing the best in everyone.

Proudest moments on the way I was given 72 hours to support a credentials pitch against one of Yahoo!’s biggest competitors. Many years on, this pitch is legendary with the media agency.

Greatest obstacle overcome My husband’s lifelong illness and subsequent passing. His resilience gave me perspective to know that no challenge is too great if you put your mind to it. The year he passed away, my team size and remit doubled and I wrote my first patent application.

What matters most in the world Imagination.


Felicity Long  Carat

My best qualities Energetic, collaborative, ambitious, authentic.

Where I’ve come from – and where I want to end up Zenith grad scheme to agency CEO.

Best piece of advice ever given Do unto others what you would have done unto you.

Proudest moments on the way Retaining a strong team from 60 per cent either leaving or on interviews within nine months, alongside delivering the agency’s biggest pitch year ever.

My life beyond the day job Horse-riding, reading and wine.

What matters most in the world Family.

What I really want to change People talking about data but not using it.


Kathryn Ellis, Bray Leino (formerly at Karmarama)

My best qualities Good sense of humour, fast learner, bit of a geek and I work my ass off.

My management style I will do anything for people I see potential in, but I am also firm and do not tolerate laziness.

Proudest moments on the way Winning my gold IPA Effectiveness Award and the Charles Channon Prize for New Learning aged only 26.

Greatest obstacle overcome Depression and anxiety.

What matters most in the world Laughter.

What I really want to change The sense that there is a certain type of person who will be successful in this industry.


Alice Hooper, Leo Burnett

My best qualities I’m hugely passionate about great work.

My management style Relaxed but goal-oriented.

Where I’ve come from – and where I want to end up TBWA\London to RKCR/Y&R to Leo Burnett. I want to work with great clients, developing campaigns that make a difference and build teams that are a joy to work with.

Best piece of advice ever given Do something you love. 

Proudest moments on the way Founding Leo Burnett Change, winning the RNLI coastal safety account, and the excellent team we have built.

Greatest obstacle overcome Dyslexia.

What matters most in the world Optimism. 


Kit Altin, Leo Burnett

My management style Making my team feel they can achieve great things.

Where I’ve come from – and where I want to end up Country bumpkin hits big city. Big city fails to notice. An unusual career meanders through digital, theatre, copywriting, DJing and planning.

Best piece of advice ever given Face le danger.

Proudest moments on the way (Leo Burnett) Change’s impact inside and outside agency; re-igniting youth audiences at the National Theatre; "We all make the Games".

What matters most in the world Legacy.

What I really want to change The idea that business cannot be profitable and a force for good.

This article was first published on campaignlive.co.uk


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