Duracell heats up Canadian bus commuters by getting them to hold hands
A bus shelter situated in the icy clime of Montreal encourages waiting commuters to link hands from one end to another, at which point the shelter heats up, in a campaign for battery brand Duracell.
By joining hands and connecting a positive symbol at one end of the stop to a negative symbol at the other, an electrical circuit is completed and the bus shelter's heating system is turned on.
Duracell has prodcued a short film outlining the "Moments of Warmth" stunt.
Company: Procter & Gamble
Agency: Cossette Toronto
This article was first published on marketingmagazine.co.uk
Latest jobs Jobs web feed
- Commercial Manager Business Centric Services Group Up to £45,000 per annum + benefits, Old Street
- Head of Digital & Social - Dublin / London The Great & The Good In the region of £60,000 - £65,000 per annum, Dublin
- ACCOUNT DIRECTORS - Integrated/ATL/TTL/BTL/SP/Shopper/Retail - London - up to £50k Judi Patton £40k-£50k plus excellent benefits, London (Central), London (Greater)
- Head of Marketing Operations - Fixed Term Contract 12 months NEST Corporation Competitve, London
- Senior Account Manager / First Time Account Director Content is King £35k - £45k per annum dependent on experience, London (Central), London (Greater)
- Head of Acquisition & Retention NEST Corporation Competitive, London (Central), London (Greater)