Additional Information


Ribena "discoveries" by M&C Saatchi

Share this article

Ribena is releasing its first non-animated TV ad since 2007. M&C Saatchi created the spot, which features a boy and his sister talking about the lies their parents tell them for their own good – such as that carrots help them see in the dark. The ad concludes with a voiceover telling mums that they won’t have to bend the truth to get their children to drink Ribena Plus, which contains vitamins and calcium. It was written by Mark Goodwin, art directed by Gary Monaghan and directed through Outsider.

This article was first published on Campaign Work

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Latest jobs Jobs web feed

Back to top ^