Additional Information


Content

Coke celebrates International Happiness Day with free 'Happiness remix' download

Using 17 global artists, top US music producers and a British music psychologist, Coke has created a one-off track that claims to engineer feelings of happiness to its recipients.

Share this article

Two emerging UK artists are used in the track – Laura Steel from Sheffield and Abi F. Jones from Surrey.

The video to the track has been produced using a montage of "happy moments" taken from Coke's ads around the world.

Brand: Coca-Cola

Music producers: Rock Mafia

This article was first published on marketingmagazine.co.uk

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Latest jobs Jobs web feed

FROM THE BLOGS

The Wall blogs

RETAIL THERAPY External website

by Jonathan Staines, 22/10/2014

 

Sky hi-fi External website

by Greg Taylor, 22/10/2014

 

We need new news External website

by Grace Regan, 22/10/2014

 

5 tips for a cross-device Christmas External website

by Nimeshh Patel, 22/10/2014

 

Back to top ^