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Samuel L Jackson's Marvel character helps Sky defend against malware

Samuel L Jackson reprises his role as Nick Fury, an agent of S.H.I.E.L.D, the fictional spy agency from Marvel comics, to promote Sky's online safety product.

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The ad ties into the release of Marvel’s 'Captain America: The Winter Soldier' and highlights the features of the Sky Broadband Shield, launched in November, which defends against unwanted phishing and malware-infected sites.

Client: Lyssa McGowan, director of Sky Broadband

Agency: WCRS

Creatives: Leon Jaume, Simon Robinson

This article was first published on marketingmagazine.co.uk

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