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Adam & Eve/DDB named Agency of the Year at British Arrows

Adam & Eve/DDB was the big winner at last night's British Arrows Awards, picking up gongs for Agency Of The Year and Commercial Of The Year, in a 20-award haul including a host of other golds and silvers.

Marmite: 'rescue' ad proved a triumph for Adam & Eve/DDB at the British Arrows

Marmite: 'rescue' ad proved a triumph for Adam & Eve/DDB at the British Arrows

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A&E/DDB’s "rescue" spot for Marmite won Commercial Of The Year, as well as gold in the Confectionary and Snacks and Best over 60- and up to 90-second TV Commercial categories.

McDonald’s was given the award for Advertiser Of Excellence and Outsider was named Production Company Of The Year.

Meanwhile, Bartle Bogle Hegarty’s executive creative director, Nick Gill, was given the Chairman’s Award, and BMB’s Christopher Keatinge and Dan Bennett won Best New Creative Team for their "Simon the ogre" ad for Thomson Holidays.

Other gold-winning ads were: Eurostar "stories are waiting in Paris" by Abbott Mead Vickers BBDO; Channel 4 "born risky: alternative voices" by 4Creative; Department for Transport "morning after" by AMV BBDO; Tango "argh!" by BBH; Guinness "Sapeurs" by AMV BBDO; John Lewis "bear and the hare" by A&E/DDB; Harvey Nichols "sorry I spent it on myself" by A&E/DDB; British Army "boots" by JWT; Honda "hands" by Wieden & Kennedy, and Sainsbury’s "Christmas in a day" by AMV BBDO.

Robert Campbell, the chairman of the British Arrows and the founder of Outsider, said: "The Arrows are a special and wonderful event, and 2014 has been another record year, with 618 entries, which were painstakingly whittled down to 16 gold and 47 silver winners.

"A massive thanks goes to [Wieden & Kennedy co-executive creative director] Kim Papworth for doing a fantastic job of heading up this year’s jury.

"And thanks also go to the 21 jury members, who gave up so much of their time and showed great passion and insight. They spent three long days in careful debate and deliberation. The result, I am sure you will agree, is a brilliant representation of the last year’s work."

List of winners in full:

Chairman’s Award:

Presented to Nick Gill, BBH

Commercial Of The Year

Unilever - Marmite "rescue" made for Adam & eve/DDB by Outsider, directed by James Rouse

Agency of the Year

Adam & Eve/DDB

Production Company of the Year

Outsider

Advertiser of Excellence

McDonald’s

Best New Creative Team

Gold

TUi Travel, Thomson Holidays "Simon the ogre" created by Christopher Keatinge and Dan Bennett from BMB

Best over 60 and up to 90 second TV Commercial

Gold

Eurostar "stories are waiting in Paris" made for AMV BBDO by hla, directed by Simon Ratigan

Unilever Marmite "rescue" made for Adam & Eve/DDB by Outsider, directed by James Rouse

Silver

Marie Curie Cancer Care Great Daffodil Appeal "symmetry" made for DLKW Lowe by Blink, directed by Tom Tagholm

Volkswagen Start/Stop Technology "baby" made for Adam & Eve/DDB by Outsider, directed by James Rouse

Diageo Guinness ‘Sapeurs’ 90" version, made for AMV BBDO by MJZ, directed by Nicolai Fuglsig

Bronze

Vodafone Mobile Network Coverage "the kiss" made for Grey London by Academy Films, directed by Frederic Planchon

Television and Radio Station Promotions

Gold

Channel 4 Born Risky Continuity "born risky: alternative voices" made by 4Creative, directed by Alice Tonge

Silver

Channel 4 Grand National "street race" made by 4Creative, directed by Keith McCarthy

Bronze

NBC, NBC Sport’s Premier League "an American coach in London" made for The Brooklyn Brothers NY by Moxie Pictures, directed by Martin Granger

Public Service Advertising

Gold

Department for Transport Drink Driving "morning after" made for AMV BBDO by QI Productions, directed by Dominic Savage

UK TV Series

Gold

Britvic Tango "cornershop", "park" and "footy" made for BBH by Biscuit Filmworks, directed by Tim Godsall

Silver

Sainsbury’s "army, kids, dancing and tree" made for AMV BBDO by RSA Films, directed by Kevin MacDonald

Alcoholic Drinks

Gold

Diageo Guinness ‘Sapeurs’ 90" version, made for AMV BBDO by MJZ, directed by Nicolai Fuglsig

Silver

Carlsberg "the ride" made for Santos by MJZ, directed by Juan Cabral

Aldi Stores Ltd Aldi Champagne "Champagne" made for McCann Manchester by Coy! Communications, directed by Mark Denton and Fern Berresford

Diageo Guinness ‘Sapeurs’ 5’ version, made for AMV BBDO by Stilking, directed by Héctor Mediavilla

Bronze

Brown-Forman Corporation Southern Comfort "shampoo" made for Wieden & Kennedy New York by Biscuit Filmworks, directed by Tim Godsall

Best Integrated

Gold

John Lewis Christmas "bear and hare" created by Adam & Eve/DDB

Silver

St John Ambulance "save the boy – interactive film" created by BBH

Harvey Nichols Christmas "sorry I spent it on myself" created by Adam & Eve/DDB

Unilever Marmite "neglect" created by Adam & Eve/DDB

Sainsbury’s "Christmas in a day" created by AMV BBDO

Bronze

Hutchinson 3G Three Mobile "pony" created by Wieden & Kennedy

Fashion

Gold

Harvey Nichols Christmas "sorry I spent it on myself" made for Adam & Eve/DDB by Outsider, directed by James Rouse

Recruitment

Gold

The British Army "boots" 90" version, made for JWT by hla, directed by Simon Ratigan

Confectionery And Snacks

Gold

Unilever Marmite "rescue" made for Adam & Eve/DDB by Outsider, directed by James Rouse

Vehicles and Automotive Products

Gold

Honda UK "hands" made for Wieden & Kennedy by Nexus, directed by Smith & Foulkes

Silver

Volkswagen UP! "tall girl" made for Adam & Eve/DDB by Gorgeous, directed by Chris Palmer

Volkswagen Start/Stop Technology "baby" made for Adam & Eve/DDB by Outsider, directed by James Rouse

Bronze

Mercedes-Benz Magic Body Control "chicken" made for Jung von Matt/Neckar by Big Fish, directed by Daniel Warwick

Best over 90 second Cinema Commercial

Gold

Honda UK ‘Hands’ made for Wieden & Kennedy by Nexus, directed by Smith & Foulkes

Silver

John Lewis Christmas "bear and hare" made for Adam & Eve/DDB by Blinkink, directed by Elliot Dear and Yves Geleyn

Harvey Nichols Christmas "sorry I spent it on myself" made for Adam & Eve/DDB by Outsider, directed by James Rouse

Retail

Gold

Sainsbury’s ‘Christmas in a day’ 3.5’ version, made for AMV BBDO by RSA Films, directed by Kevin MacDonald

Silver

John Lewis Christmas "bear and hare" made for Adam & Eve/DDB by Blinkink, directed by Elliot Dear and Yves Geleyn

Harvey Nichols Christmas "sorry I spent it on myself" made for Adam & Eve/DDB by Outsider, directed by James Rouse

Best over 90 second Web Based Film

Gold

Sainsbury’s "Christmas in a day" made for AMV BBDO by RSA Films, directed by Kevin MacDonald

Silver

Cybersmile "#DONTRETALIATE" made by Rattling Stick, directed by Ed Morris

Harvey Nichols Christmas "sorry I spent it on myself" made for Adam & Eve/DDB by Outsider, directed by James Rouse

Honda UK "hands" made for Wieden & Kennedy by Nexus, directed by Smith & Foulkes

Household Soaps, Detergents And Toiletries

Silver

Unilever Lynx Apollo "fireman" made for BBH by Biscuit Filmworks, directed by Tim Godsall

Bronze

Unilever Lynx Apollo "lifeguard" made for BBH by Biscuit Filmworks, directed by Tim Godsall

International

Silver

Arla Foods Lurpak "weave your magic" made for Wieden & Kennedy by Outsider, directed by Scott Lyon

Vodafone Mobile Network Coverage "the kiss" made for Grey London by Academy Films, directed by Frederic Planchon

Bronze

Unilever Dove Brand "camera shy" made for Ogilvy & Mather by Epoch Films, directed by Everynone

Direct Response

Silver

Business in the Community "second chance" made for Leo Burnett London by Blink, directed by Dougal Wilson

The British Army "boots" 60" version, made for JWT by hla, directed by Simon Ratigan

Telecommunications Services (Networks) and Products

Silver

TalkTalk "date night" made for CHI & Partners by Academy Films, directed by Si & Ad

Hutchinson 3G Three Mobile "pony" made for Wieden & Kennedy by Blink, directed by Dougal Wilson

Vodafone Mobile Network Coverage "the kiss" made for Grey London by Academy Films, directed by Frederic Planchon

Best 60-90 Second Cinema Commercial 

Silver

The Prince’s Trust "bad press" made for CHI & Partners by CHI Lab, directed by Jonathan Burley

Charity

Silver

Save the Children - Christmas Jumper Day 2013 "The Killing does Christmas Jumper Day" made by Contagious London, directed by Paul Weiland

St John Ambulance "save the boy" made for BBH by Blink, directed by Dougal Wilson

Cybersmile "#DONTRETALIATE" made by Rattling Stick, directed by Ed Morris

Bronze

Business in the Community "second chance" made for Leo Burnett London by Blink, directed by Dougal Wilson

Best 20 second TV Commercial

Silver

Aldi Stores Ltd Aldi Champagne "Champagne" made for McCann Manchester by Coy! Communications, directed by Mark Denton and Fern Berresford

Best over 30 and up to 60 Second TB Commercial

Silver

Hutchinson 3G Three Mobile "pony" made for Wieden & Kennedy by Blink, directed by Dougal Wilson

Volkswagen UP! "tall girl" made for Adam & Eve/DDB by Gorgeous, directed by Chris Palmer

St John Ambulance "save the boy" made for BBH by Blink, directed by Dougal Wilson

Sainsbury’s "Christmas in a day – army" 60" version, made for AMV BBDO by RSA Films, directed by Kevin MacDonald

Bronze

BBC One Christmas "acting masterclass" made for RKCR/Y&R by Red Bee Media, directed by Kjetil Njoten

Best 60 - 90 second Cinema Commercial

Silver

Marie Curie Cancer Care Great Daffodil Appeal "symmetry" Made for DLKW Lowe by Blink, directed by Tom Tagholm

Vodafone Mobile Network Coverage "the kiss" made for Grey London by Academy Films, directed by Frederic Planchon

Volkswagen Start/Stop Technology "baby" made for Adam & Eve/DDB by Outsider, directed by James Rouse

Eurostar "stories are waiting in Paris" made for AMV BBDO by hla, directed by Simon Ratigan

Best Over 90 second TV Commercial Using Paid For Media

Silver

Channel 4 Born Risky Continuity "born risky: alternative voices" made by 4Creative, directed by Alice Tonge

John Lewis Christmas "bear and hare" made for Adam & Eve/DDB by Blinkink, directed by Elliot Dear and Yves Geleyn

Honda UK "hands" made for Wieden & Kennedy by Nexus, directed by Smith & Foulkes

Best 30 - 59 second Cinema Commercial

Silver

Department for Transport Drink Driving "morning after" made for AMV BBDO by QI Productions, directed by Dominic Savage

The John Webster Award for Best 30 second TV Commercial

Silver

Britvic Tango "footy" made for BBH by Biscuit Filmworks, directed by Tim Godsall

Bronze

Paddy Power Bookmaker "ball of shame - new season launch" made for Crispin Porter & Bogusky London by Rattling Stick, directed by Andy McLeod

Financial

Bronze

John Lewis Insurance "things matter" made for Adam & Eve/DDB by Blink, directed by Dougal Wilson

First Direct Banking "platypus" made for JWT by Outsider, directed by Dom & Nic

UK TV Series

Bronze

Expedia "Bulgaria", "Himalayas" and "New Zealand" made for Ogilvy & Mather by Moxie Pictures, directed by Frank Todaro

Best over 30 and up to 60 second TV Commercial

Bronze

Kristian Dean Audi RS 6 Avant "the ring" made for BBH by Academy Films, directed by Jonathan Glazer

This article was first published on campaignlive.co.uk

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