Additional Information


Content

The Marketing Society Leader of the Year 2014 nominees: Abi Comber, British Airways

The Marketing Society has revealed its shortlist of nominees for the 2014 Marketing Leader of the Year. Here is the pitch for British Airways head of brand and marketing Abi Comber.

British Airways head of brand and marketing Abi Comber

British Airways head of brand and marketing Abi Comber

Share this article

This year British Airways topped the consumer Superbrands list for the first time, and no one can take more credit for the accolade than Comber.

A BA stalwart, Comber has led the flag-carrier's brand back into public favour from the inside-out: BA's advertising now carries the motto sewn into its staff uniforms: "To fly, to serve."

Now that the wheels are up, Comber is firmly on course to expand BA's successful work on its investment into new aircraft (think Dreamliners), classy customer service and its growing holiday business.

Her always-on, innovative and digitally focused leadership in marketing can only reach new heights in the coming year.

The winner will be voted for by Marketing’s readers and will be presented with the award at The Marketing Society’s Awards for Excellence on 5 June.

Readers can cast their vote on The Marketing Society’s dedicated page until 5pm on Friday 23 May.

This article was first published on marketingmagazine.co.uk

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Latest jobs Jobs web feed

FROM THE BLOGS

The Wall blogs

Let’s taste the music External website

by Greg Taylor, 24/10/2014

 

Six vital ad:tech themes for 2015 External website

by Neil Higgins, 24/10/2014

 

Are you singular or plural? External website

by Rachel Brushfield, 24/10/2014

 

Back to top ^