Boy battles the elements in metaphor for Waitrose's co-ownership model
A boy lovingly plants and grows his own carrots for his family in a beautifully-shot TV ad that shows how people care more about something if they have an investment in its development.
The ad ends with a shot of a Waitrose member of staff rearranging carrots in a branch to drive home the message that because Waitrose employees co-own the business, they pour their heart and soul into their work.
The execution is the first time Waitrose has focused on the co-ownership structure of the business in its TV advertsing.
Client: Rupert Thomas, marketing director at Waitrose
Creative: Martha Riley, Richard Glendenning and Ken Hoggins
This article was first published on marketingmagazine.co.uk
Latest jobs Jobs web feed
- Marketing Manager Fidelity Worldwide Investment Dependent on Experience, Surrey
- Marketing Manager Ibiza Rocks Salary: £30K-34K DOE, Based in London head office
- Brand Manager Ball & Hoolahan £40,000 + Car/ Car Allowance, South East England
- Senior Designer Gabriele Skelton Ã‚£40000 per annum, City of London
- Creative Director, PR Agency, London Office + Great Benefits Fleishman-Hillard Up to £100,000, dep on experience, London (Central), London (Greater)
- ACCOUNT DIRECTORS - Integrated/ATL/TTL/BTL/SP/Shopper/Retail - London - up to £50k Judi Patton £40k-£50k plus excellent benefits, London (Central), London (Greater)