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Rankin's blurred photos show what it's like to suffer from Ataxia

Loss of balance. Loss of co-ordination. Slurred speech. Blurred vision. Heart problems.

  • Ataxia campaign shot by Rankin

    Ataxia campaign shot by Rankin

  • Ataxia campaign shot by Rankin

    Ataxia campaign shot by Rankin

  • Ataxia campaign shot by Rankin

    Ataxia campaign shot by Rankin

  • Ataxia campaign shot by Rankin

    Ataxia campaign shot by Rankin

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Ataxia can cause all of these things and more, and though it affects more than 10,000 people in the UK, awareness of the condition is pretty low.

Rankin took shots of some of the UK’s Ataxia sufferers and replicated what it feels like to suffer from the condition, by carefully distorting the images through subtle movements while they were being scanned.

Brand: Ataxia

Agency: TBWA\London

Photographer: Rankin

This article was first published on marketingmagazine.co.uk

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