Additional Information


Content

2 Sisters Food Group calls media review

2 Sisters Food Group is preparing to call a review of its £5 million media planning and buying business after parting ways with the incumbent, MediaCom.

2 Sisters Food Group: media review

2 Sisters Food Group: media review

Share this article

The account, which includes the Goodfella’s pizza and Fox’s biscuit brands, has been handled by MediaCom since 2009.

Before that, the business was held by the Publicis Groupe-owned Equinox.

The review process follows a rumoured dispute over remuneration. MediaCom is believed to have resigned the business, but declined to comment.

2 Sisters manufactures meat products, ready-made meals and frozen foods for retailers such as Marks & Spencer, as well as under its own brands.

The company took on Goodfella’s and Fox’s, among other brands, when it acquired Northern Foods three years ago.

This article was first published on campaignlive.co.uk

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Latest jobs Jobs web feed

FROM THE BLOGS

The Wall blogs

TT not PC External website

by Ian Moore, 23/11/2014

 

Beer monsters External website

by Greg Taylor, 21/11/2014

 

Back to top ^