Wonga faces social media storm after forcing Twitter to remove satirical material
Wonga is facing a social media backlash after forcing Twitter to remove one of its user's satirical posts about the practices of the payday loan company for infringing its copyright.
One of the characters from the Wonga ads
The post by Twitter user @Brandy_Snap featured a Hogarth painting with a face of one of the characters in the company’s marketing superimposed onto the image, alongside the Wonga logo and text stating "fed up of final demands, whining remarks, and Debtors’ Prison?"
WONGA have got Twitter to remove both my and several other satirists' pictorial pastiches. @Rowland72James have you received notification?— Brandy Snap (@Brandy_Snap) April 11, 2014
Brandy Snap has posted the takedown notice they were sent by Twitter that complains the marketing character ‘Earl’, who has featured in many adverts, and the trademarked Wonga.com speech bubble are depicted in the "infringing work".
The takedown notice cites the Digital Millenium Copyright Act in the message to the user.
The user Brandy Snap has republished the offending tweet, which has now been retweeted hundreds of times, resulting in it getting far more exposure than the original tweet.
The Open Rights Group, a lobbying group that seeks to protect people’s rights in a digital age, has picked up on the case as part of its ongoing campaign to modernise the law to allow copyright material to be used in satire.
Wonga had not responded to a request for comment at the time of publication.
This article was first published on marketingmagazine.co.uk
Latest jobs Jobs web feed
- Head of Marketing Operations - Fixed Term Contract 12 months NEST Corporation Competitve, London
- Senior Account Manager / First Time Account Director Content is King £35k - £45k per annum dependent on experience, London (Central), London (Greater)
- Head of Acquisition & Retention NEST Corporation Competitive, London (Central), London (Greater)
- Group Account Director - Experiential Agency The Great & The Good £65000 - £70000 per annum, London
- Account Director The Great & The Good £45000 - £50000 per annum, West End
- Social Media Manager Ball & Hoolahan £48,000, London (Central), London (Greater)