Additional Information


Content

McCann wins Qatar Financial Centre brief

McCann London and its sister agency, MRM Meteorite, have been appointed as joint agencies-of-record for the Qatar Financial Centre (QFC).

Qatar Financial Centre: McCann London and MRM Meteorite win creative brief

Qatar Financial Centre: McCann London and MRM Meteorite win creative brief

Share this article

McCann London and MRM Meteorite, a digital and direct agency that is also part of McCann World Group, were appointed to the creative account by the QFC Authority after a competitive pitch. It is the first time that the agencies have been jointly appointed to an account.

The pair is tasked with creating a campaign that will encourage businesses to set up shop in Qatar. The first of the work is expected to break in June and is set to include advertising, events, B2B communications and a new website.

Zaid Al-Zaidy, McCann London’s chief executive officer and Hugh Bishop, MRM Meteorite’s chairman, issued a joint statement that read: "It is wonderful for our agencies to be able to work together to produce a totally integrated solution to promote the QFC’s strategy and business environment.

"We look forward to working together as the QFC goes from strength to strength."

VCCP previously handled QFC’s advertising. The agency was first appointed to the account in 2006 without a pitch, and then retained the account after a pitch against Doremus and JWT in 2008. VCCP has not worked with QFC for at least five years and was not involved in the recent pitch.

The QFC Authority is the commercial and strategic arm of the QFC, which provides Qatari and international businesses with access to investment in the state, and also includes a financial regulator, and independent courts.

In January, Publicis London was picked to brand a company, owned by the government of Qatar, which aims to promote international investment into the Gulf state.

This article was first published on campaignlive.co.uk

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Latest jobs Jobs web feed

FROM THE BLOGS

The Wall blogs

Infographic: The rise of the feed External website

by Chris Quigley, 28/08/2014

 

Household probiotics External website

by Greg Taylor, 27/08/2014

 

Back to top ^