Greenpeace says save the bees or humans will die
"Save the humans" reads a plaque held by a pair of bees stood on a pavement as a person walks past. The insects' banners show they are protesting on behalf of Greenbees.
"No bees no food" reads a mini hot air balloon floating in a corner shop.
Greenpeace is raising awareness of the damage of pesticide in this new execution, which shows bees mobilizing to protest against the use of chemicals.
The organisation says these chemicals endanger not only the livelihood of bees but also food production for humans, as it claims one third of all food production relies on the pollinating role of bees.
Director: Daniel Bird
This article was first published on marketingmagazine.co.uk
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