Additional Information


Content

FCB Inferno wins £5m NS&I brief

FCB Inferno has won a £5 million, integrated brief from the state-owned savings bank, National Savings and Investments.

NS&I: the organisation has previously used Lord sugar in its advertising

NS&I: the organisation has previously used Lord sugar in its advertising

Share this article

The agency won the brief after a contested pitch, which was run through the Crown Commercial Service and involved DLKW Lowe and Enter.

FCB Inferno will be tasked with handling NS&I’s above-the-line, CRM, and digital advertising over the next three years. Its first campaign for the body is expected in the summer.

The Gate previously handled NS&I’s advertising, while Kitcatt Nohr was responsible for its below-the-line work. Neither agency is on the Government's roster and so they could not pitch for the work.

Julian Hynd, the director of retail at NS&I, said: "We're pleased to announce the appointment of FCB Inferno as our strategic marketing agency, responsible for advertising, direct marketing, digital communications and creative, which will help us build our brand and its values, for the benefit of our customers."



This article was first published on campaignlive.co.uk

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Latest jobs Jobs web feed

FROM THE BLOGS

The Wall blogs

What on earth is TV syncing? External website

by Andreas Schroeter, 24/11/2014

 

TT not PC External website

by Ian Moore, 23/11/2014

 

Back to top ^