Additional Information


Innocent "tastes good, does good" by 101

Share this article

Innocent’s latest TV campaign shows the great lengths the brand goes to in order to make the best-tasting smoothies. The ads form part of the existing "tastes good, does good" position, which launched in January with a spot depicting the communities that benefit from Innocent’s charity work. The new executions, by 101, were filmed in Germany and India, and tell stories of the farmers who grow the fruit used in Innocent’s drinks. They were written by Ryan Delehanty, art directed by Erik Hedman and directed by Brett Fallentine through Hungry Man.

This article was first published on Campaign Work

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Latest jobs Jobs web feed

Back to top ^