Additional Information


Content

Watch the new John Lewis ad celebrating the retailer's 150th anniversary

John Lewis has released a 90-second TV spot to commemorate its 150-year anniversary.

Share this article

Adam & Eve/DDB created the spot for the upscale retailer, which is called "never standing still". The work broke on John Lewis’ social media channels today and will air on TV during 'Britain’s Got Talent' tomorrow.

The ad comprises inter-linked vignettes, which are set in different eras in British history, and is backed by a cover of The Kink’s 'This Time Tomorrow,' sung by Gaz Coombes.

It was created by Matt Woolner and Steve Wioland, and directed by Dougal Wilson through Blink.

The TV ad is backed by press, digital, outdoor, radio, and social media executions. Manning Gottlieb OMD handled the media planning and buying.

This article was first published on campaignlive.co.uk

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Latest jobs Jobs web feed

FROM THE BLOGS

The Wall blogs

Un verre d’oh! External website

by Greg Taylor, 30/09/2014

 

READING SETS YOU FREE External website

by Dave Trott, 30/09/2014

 

Waste makes taste External website

by Greg Taylor, 29/09/2014

 

Back to top ^