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Labour Party mulls crackdown on alcohol and junk food marketing

The Labour Party is considering a major marketing crackdown, including banning alcohol brands sponsoring sport, a 9pm TV ad watershed for unhealthy food and barring supermarkets from displaying sweets at checkouts.

Lager brands like Budweiser should not sponsor FA Cup, according to the Labour document

Lager brands like Budweiser should not sponsor FA Cup, according to the Labour document

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The document, leaked to the Mail on Sunday, is not official policy but is being reviewed by the ‘society’ sub-group of the shadow cabinet.

One of the more far-reaching proposals is a ban on sports sponsorship for alcohol brands, a move which it is estimated would cost sporting bodies £300m. The document suggests that it should end by 2020, saying: "The promotion of alcohol through the sponsorship of sport should be phased out during the course of the parliament."

Other alcohol-related plans include implementing a minimum alcohol price and banning supermarkets from selling drinks near doors.

It justifies this stance by pointing to figures which show that up to 70% of all A&E attendances and ambulance costs at the weekend peak times are alcohol-related.

Another measure attempts to regulate how supermarkets sell confectionery, saying it "should not be adjacent to check-out tills", while a 9pm TV ad watershed for food high in salt, fat and sugar – a measure loathed by the marketing industry – is also mooted.

A Labour spokesman said "improving public health is crucial to people's quality of life" but added that the the paper "represents a wide range of options and is not party policy".

This article was first published on marketingmagazine.co.uk

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