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Björn Borg gives Olympic skier Henrik Harlaut a love mission

The 7 Love Blunt is a new stunt dreamed up Swedish Olympic freestyle skier Henrik Harlaut - all in the name of love.

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"A sausage body with spaghetti legs" is how the sportsman describes the move, with a grin on his face, his long dreadlocks hanging over his arms and a beanie covering the top of his head.

The move was created as part of Björn Borg’s #SwedishMissions, which challenged Harlaut to devise a new move in the name of love.

Brand: Björn Borg

This article was first published on marketingmagazine.co.uk

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