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Top 10 ads of the week: Asda's chick reigns supreme

Counting down the 10 most-recalled ads, in association with TNS and Ebiquity.

Asda: Easter chick is most-recalled ad

Asda: Easter chick is most-recalled ad

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Asda's chick is the most-recalled ad this week, besting competition from DFS and Cuprinol.

Brand: Asda

Agency/TV Buyer: VCCP/Carat

Recall: 35%

Brand: DFS

Agency/TV Buyer: Krow/MediaCom

Recall: 33%

Brand: Cuprinol

Agency/TV Buyer: 18 Feet & Rising/MediaCom UK

Recall: 31%

Brand: Kingsmill

Agency/TV Buyer: Contagious Content/Maxus

Recall: 30%

Brand: B&Q

Agency/TV Buyer: WCRS/MEC

Recall: 29%

Brand: Dreams

Agency/TV Buyer: Re:production/StarCom

Recall: 29%

Brand: Weetabix

Agency/TV Buyer: BBH/Walker Media

Recall: 27%

Brand: Harveys

Agency/TV Buyer: Enter/Walker Media

Recall: 27%

Brand: Aldi

Agency/TV Buyer: McCann Manchester/UM Manchester

Recall: 25%

Brand: Natwest

Agency/TV Buyer: M&C Saatchi/ZenithOptimedia

Recall: 25%

Brand: Co-op

Agency/TV Buyer: Leo Burnett/Rocket

Recall: 25%


Adwatch research was conducted from 1 to 6 May 2014 by TNS as part of its twice-weekly OnLineBus omnibus among 1000 adults aged 16-64. For details of the survey, contact Anita.Emery@tnsglobal.com (020 7656 5900). Ads were compiled by Ebiquity (020 7650 9700) and Mediaedge:cia UK (020 7803 2000).

This article was first published on marketingmagazine.co.uk

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