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Wall's "Wall'sie" by Saatchi & Saatchi

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Wall’s has designed onesies that can be worn to the shops without attracting disapproving stares, for a campaign promoting its ultimate breakfast sausage. Saatchi & Saatchi created the activity, which includes a TV ad and on-pack promotions explaining how people can win their own Wall’s onesie. The spot shows how donning a "Wall’sie", which looks like an everyday outfit, means you can roll out of bed and head straight to the shops without letting on how lazy you are. The work was written by Dan Warner, art directed by Andy Vasey and directed by Bugsy through Good Egg.

This article was first published on Campaign Work

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