Additional Information


Content

British Heart Foundation 'films' baby in the womb

As the camera pans around a fully formed baby, ready to be born, looking as though it is floating in its amniotic fluid, a voiceover explains the importance of understanding inherited heart conditions

Share this article

The voice is that of the unborn child. It says: "Hi, my name's Maisie, Rose or Pauline. A rubbish name isn't all the folks might give me. There's this faulty gene and if mum or dad has it, there's a 50:50 chance it could be passed onto me."

The ad uses CGI to recreate a 4D ultrasound taken of a real baby inside their mother at 40 weeks.

Brand: British Heart Foundation

Agency: Grey London

This article was first published on marketingmagazine.co.uk

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Latest jobs Jobs web feed

FROM THE BLOGS

The Wall blogs

Let’s taste the music External website

by Greg Taylor, 24/10/2014

 

Six vital ad:tech themes for 2015 External website

by Neil Higgins, 24/10/2014

 

Are you singular or plural? External website

by Rachel Brushfield, 24/10/2014

 

Back to top ^