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Tour de France's yellow jersey appears in colourful TfL posters

The yellow jersey that has become synonymous with the Tour de France cycling race features prominently in a colourful poster campaign with the strapline "Attention! Le Tour de France!"

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Posters are designed to prepare the city for the arrival of the cycling event that will hit the streets of London on Monday 7 July.

Brand: Transport for London (TfL)

Client: Miranda Leedham, head of marketing operations at TfL

Agency: M&C Saatchi

Creative: Grant Parker

This article was first published on marketingmagazine.co.uk

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