Additional Information


Content

Uber runs press ad on the day Cabbies prepare to strike

Uber, the luxury taxi company, has run a press ad claiming it is the brand "keeping London moving" on the day that London cab drivers are planning to strike, in protest against the taxi service.

Uber: runs press campaign on the day of the cab driver strike

Uber: runs press campaign on the day of the cab driver strike

Share this article

The ad is headed, "Uber by name, Uber by nature". It reads, "With a state of the art app, a range of cars from the luxurious to the more practical and door-to-door pick ups at an affordable price, we're the car service that's keeping London moving, proving that choice is a beautiful thing."

London's black cab drivers are protesting from 2pm today against what they call a lack of regulation of the Uber car service.

Cabbies are unhappy that Uber's mobile booking app calculates taxi fares, which they claim is the equivalent of a taxi meter, a service that only black cabs can legally use in London.

London's cab drivers have already applied to the High Court on the issue, claiming that the service is the equivalent of Uber breaking the law.

Steve McNamara of the Licensed Taxi Drivers' Association, said: "We have nothing against competition but we feel that Transport for London has failed Londoners by allowing Uber to operate outside the law."

Uber is backed by companies including Google and Goldman Sachs. It operates in over 100 cities across 37 countries.

The London cabbies will be joined today by striking cab drivers in Rome, Paris, Berlin and Milan.

This article was first published on marketingmagazine.co.uk

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Latest jobs Jobs web feed

FROM THE BLOGS

The Wall blogs

We need new news External website

by Grace Regan, 22/10/2014

 

5 tips for a cross-device Christmas External website

by Nimeshh Patel, 22/10/2014

 

Nice one. External website

by Andy Nairn, 21/10/2014

 

Back to top ^