Additional Information


Content

Kabbee encourages people to party like the Royals

Kabbee, the minicab minicab comparison and booking app, has launched a royal outdoor ad campaign and online film to encourage partygoers to avoid using night buses.

Kabbee: rolls out royal-themed campaign

Kabbee: rolls out royal-themed campaign

Share this article

The outdoor ad, "Party like Harry, get home like Willy, will appear along London’s N149 bus route owned by JCDecaux and Clear Channel, encouraging people to party like Prince Harry but return home like Prince William would, in a cab. It was created by Antidote.

An online "Night(mare) Bus Journey" film, launching today, shows common scenarios associated with catching a night bus, like fights and drunken antics.

A study carried out by Kabbee highlighted nearly 60 per cent of people said their main annoyance on a night bus was drunken behaviour, followed by people shouting and smelly food.

There is expected to be an increase of people using night buses in London over the month, with World Cup 2014 football games finishing after the last tube.  

The Kabbee campaign comes a week after black cab drivers held a one-day strike in Central London to fight against the use of rival Uber, a minicab app that uses a meter.

 

 

This article was first published on campaignlive.co.uk

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Latest jobs Jobs web feed

FROM THE BLOGS

The Wall blogs

Beer monsters External website

by Greg Taylor, 21/11/2014

 

Today’s the Day External website

by Lindsey Clay, 21/11/2014

 

Back to top ^