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Watches of Switzerland channels Hitchcock's 'The Birds' in luxurious new creative

Magpies, the birds that hunt down and steal shiny new objects, flock around a woman aggressively in these fashion images, while her watch shines a bright gold through the swarm of black and white.

  • Watches of Switzerland campaign inspired by Hitchcock's 'The Birds'

    Watches of Switzerland campaign inspired by Hitchcock's 'The Birds'

  • Watches of Switzerland campaign inspired by Hitchcock's 'The Birds'

    Watches of Switzerland campaign inspired by Hitchcock's 'The Birds'

  • Watches of Switzerland campaign inspired by Hitchcock's 'The Birds'

    Watches of Switzerland campaign inspired by Hitchcock's 'The Birds'

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The creative, the first from Watches of Switzerland since 1997, channels Alfred Hitchcock's film 'The Birds', for the launch of the brand's new flagship Regent Street store in London.

Brand: Watches of Switzerland

Agency: Grey London

This article was first published on marketingmagazine.co.uk

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