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Top 10 ads of the week: Kevin Bacon and EE ride recall rollercoaster

Counting down the 10 most-recalled ads, in association with TNS and Ebiquity.

EE: most-recalled ad

EE: most-recalled ad

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Kevin Bacon's conversation with a child on a rollercoaster makes EE this week's most-recalled ad, beating competition from Mini Cheddars and Asda

Brand: EE

Agency/TV Buyer: Saatchi&Saatchi/MEC

Recall: 53%

Brand: Jacob's Mini Cheddars

Agency/TV Buyer: Publicis/MEC

Recall: 38%

Brand: Asda

Agency/TV Buyer: VCCP/Carat

Recall: 34%

Brand: Magnum

Agency/TV Buyer: Lola Lowe Madrid/Mindshare

Recall: 33%

Brand: B&Q

Agency/TV Buyer: WCRS/MEC

Recall: 33%

Brand: gocompare.com

Agency/TV Buyer: Fold7/Carat

Recall: 33%

Brand: Carling

Agency/TV Buyer: Creature London/ZenithOptimedia

Recall: 31%

Brand: Santander

Agency/TV Buyer: Havas Worldwide London/Carat

Recall: 31%

Brand: Kinder

Agency/TV Buyer: Krow/MEC

Recall: 30%

Brand: Birds Eye

Agency/TV Buyer: Havas Worldwide London/Havas Media

Recall: 27%

Brand: DFS

Agency/TV Buyer: Krow/MediaCom

Recall: 27%


Adwatch research was conducted from 5 to 9 June 2014 by TNS as part of its twice-weekly OnLineBus omnibus among 1000 adults aged 16-64. For details of the survey, contact Anita.Emery@tnsglobal.com (020 7656 5900). Ads were compiled by Ebiquity (020 7650 9700) and Mediaedge:cia UK (020 7803 2000).

This article was first published on marketingmagazine.co.uk

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