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Terry Crews digs for 'Braziiiiiiiiiiiiiiiil' as World Cup gets underway

Terry Crews, one of Old Spice's favourite guys, is a screamer. This time he's screaming about "Braziiiiiiiiiiiiiiiil".

Terry Crews: Old Spice guy drills to Brazil

Terry Crews: Old Spice guy drills to Brazil

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Crews says Old Spice thinks Brazil is amazing, and the brand wants to tell it so in person. So he turns himself into a drill, and drills to Brazil.

When he eventually gets to Brazil, he meets his Brazilian self, who is wearing a pair of yellow and green shorts, holding a yellow and green football, sporting a dodgy wig and drinking out of a coconut.

Brand: Old Spice

Agency: Wieden + Kennedy Portland

This article was first published on marketingmagazine.co.uk

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