Additional Information


Content

Publicis Groupe launches Roar digital agency

Publicis Groupe has launched a full-service digital agency called Roar, which will bring together strategy, creative, user experience, media and analytics

Roar: Publicis launches digital agency

Roar: Publicis launches digital agency

Share this article

The unveiling of the agency follows Publicis Groupe winning the integrated digital account for JPMorgan Chase, although the shop will "selectively pursue additional clients".

Sean Reardon, the former president of strategy at Zenith in New York, will run the agency as president.

Reardon will report to Rishad Tobaccowala, the chief strategy and innovation officer at VivaKi, and Tim Jones, the chairman and chief executive of ZenithOptimedia North America and the chairman of Performics Worldwide.

The agency will have offices in Atlanta, Chicago, Boston, London and Hong Kong.

Tobaccowala said: "Roar has been created to meet specific client needs, while delivering the alchemy that comes with combining insight, emotion and technology to transform the business of our clients."

Madeleine Freind, a former partner at the translation company Rosetta, will become the agency’s executive vice-president and lead across digital activities and head of client service.

Roar’s media business will be led by Eric Pisick, who was the senior vice-president and managing director at ZenithOptimedia in the US, as the executive vice-president, media.

This article was first published on campaignlive.co.uk

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Latest jobs Jobs web feed

FROM THE BLOGS

The Wall blogs

Un verre d’oh! External website

by Greg Taylor, 30/09/2014

 

READING SETS YOU FREE External website

by Dave Trott, 30/09/2014

 

Waste makes taste External website

by Greg Taylor, 29/09/2014

 

Back to top ^