Additional Information


Content

More digital ads coming to the top of London black cabs

BrightMove Media has announced plans to extend its London taxi network to 700 digital screens on top of 350 black cabs in the capital.

BrightMove Media: extends its top-of-cab digital advertising

BrightMove Media: extends its top-of-cab digital advertising

Share this article

The rollout of the technology will begin in September, culminating in the introduction of 400 new screens by the 1 October 2014, with a total of 700 screens being introduced by the end of the year.

The top of cab service offers real-time, geo-targeted digital advertising. The latest GPS positioning technology enables brands to target specific groups of people at different times of the day – for example, "up-market shoppers" or "evening commuters". 

The network is backed by a centralised media platform that allows real-time monitoring of the network, and enables campaign management and detailed reporting for brands.

BrightMove's moving media platform claims to be the only Transport for London-approved product of its kind currently on the road.

Since its launch in June 2013, BrightMove Media has run more than 20 campaigns, and displayed more than 50 million ads, for a range of London-based brands, including 'Mamma Mia', 'Billy Elliot', Pepsi, Cadbury, MasterCard and Hotel Tonight.

The company is confident the ability to carefully target relevant messaging, reduces wastage and enables advertisers to improve ROI.

BrightMove Media also reaches geographic areas that other out-of-home platforms cannot reach, such as the City of London.



This article was first published on mediaweek.co.uk

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Latest jobs Jobs web feed

FROM THE BLOGS

The Wall blogs

Let’s taste the music External website

by Greg Taylor, 24/10/2014

 

Six vital ad:tech themes for 2015 External website

by Neil Higgins, 24/10/2014

 

Are you singular or plural? External website

by Rachel Brushfield, 24/10/2014

 

Back to top ^