Additional Information


Content

LED-lit figures scale Kuala Lumpur skyline in dazzling new Lexus work

Leaping through trees and over people's heads, diving under water and even dropping from skyscrapers, the LED-clad figures in the new Lexus ad take the act of a stunt to a new level.

Share this article

The ‘Amazing in motion’ film shows a sequence of stuntmen dressed in LED lightsuits and lit up in quick succession to create the illusion of one illuminated figure sprinting across Kuala Lumpur.

The suits themselves took six weeks to build and each one contained a total of 1,680 LED lights.

Brand: Lexus

Agency: CHI & Partners

This article was first published on marketingmagazine.co.uk

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Latest jobs Jobs web feed

Back to top ^