Additional Information


Content

Top 10 ads of the week: Breaking Bad's Aaron Paul helps XBox reach top

Counting down the 10 most-recalled ads, in association with TNS and Ebiquity.

Microsoft: neck-and-neck with Muller

Microsoft: neck-and-neck with Muller

Share this article

Microsoft with the help of Breaking Bad's Jesse Pinkman (aka Aaron Paul) battles Muller  and Nicole Scherzinger in joint first place.

Virgin Media lags not far behind with 49%.

Brand: Muller, De Luxe

Agency/TV Buyer: VCCP/MediaCom

Recall: 50%

Brand: Microsoft Xbox One

Agency/TV Buyer:

Recall: 50%

Brand: Virgin Media

Agency/TV Buyer: BBH/Fifty6

Recall: 49%

Brand: McDonald's

Agency/TV Buyer: Leo Burnett/OMD UK

Recall: 47%

Brand: Yoplait, Liberte

Agency/TV Buyer: Publicis Activ/UM London

Recall: 42%

Brand: Freeview

Agency/TV Buyer: Leo Burnett/MEC

Recall: 38%

Brand: Asda

Agency/TV Buyer: VCCP/Carat

Recall: 34%

Brand: Santander

Agency/TV Buyer: WCRS/Carat

Recall: 33%

Brand: Birds Eye

Agency/TV Buyer: Havas Worldwide London/Havas Media

Recall: 29%

Brand: Littlewoods

Agency/TV Buyer: St Lukes/OMD

Recall: 27%

Brand: National Accident Helpline

Agency/TV Buyer: The Gate London/Carat Manchester

Recall: 27%


Adwatch research was conducted from 26 to 30 June 2014 by TNS as part of its twice-weekly OnLineBus omnibus among 1000 adults aged 16-64. For details of the survey, contact Anita.Emery@tnsglobal.com (020 7656 5900). Ads were compiled by Ebiquity (020 7650 9700) and Mediaedge:cia UK (020 7803 2000).

This article was first published on marketingmagazine.co.uk

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Latest jobs Jobs web feed

FROM THE BLOGS

The Wall blogs

Mouth to mouth External website

by Greg Taylor, 19/09/2014

 

Who’s marketing you? External website

by Rachel Brushfield, 19/09/2014

 

Back to top ^