Additional Information


Content

How eBay drove awareness of The Amazing Spider-Man 2 for Sony Pictures

Sony Pictures used the eBay homepage takeover to drive 4.8 million video views for The Amazing Spider-Man 2 cinematic release.

Share this article

The digital solution had to be able to connect engaged consumers to all digital promotions of the film, including trailers, competitions, ticket sales, games, pre-populated tweets and other social media content.

eBay's native pushdown (NPD) format was ideally suited to run compelling creative linked to multiple digital promotions. Pairing the NPD with auto play video ad displays enabled the key objective of ‘day of release video views’ to be delivered at scale. This was supported via ROS video ads targeting users with relevant shopping behaviours, directing them to a brand page featuring all promotions featured in the NPD.

The film studio achieved reach and awareness, combined with high dwell times for video views by running a one day homepage takeover (HPTO) supported with highly targeted impressions driving traffic to a dedicated brand page.

Find out more here.

This article was first published on marketingmagazine.co.uk

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Latest jobs Jobs web feed

FROM THE BLOGS

The Wall blogs

A Lidl surprise External website

by Greg Taylor, 17/12/2014

 

PREDATORY THINKING IN SPACE External website

by Dave Trott, 17/12/2014

 

Back to top ^