Additional Information


Content

Coca-Cola most popular World Cup sponsor on social media

Coca-Cola has become the most successful World Cup sponsor on social media, reaching 85 million Facebook fans and having the most follows on Twitter.

Coca-Cola: grew its Facebook fan base to 85 million during the World Cup

Coca-Cola: grew its Facebook fan base to 85 million during the World Cup

Share this article

Research carried out as the World Cup drew to a close over the weekend found Coca-Cola’s Facebook fans grew more than any other sponsor during the tournament, up by 2.5 million to 85 million.

Visa grew its fan base by the second-largest amount, followed by Adidas and then McDonald’s.

Coca-Cola was beaten to the most interactions with Facebook fans by the Brazilian bank Itau. Coca-Cola more than over a million interactions.

Coca-Cola’s Twitter followers reached nearly 26 million, growing by 70 thousand over the period of the tournament. The brand also had the most Twitter interactions including retweets, replies and favourites.

However, Adidas increased its Twitter follows by the greatest amount, followed by Sony and then Coca-Cola.

The study, compiled by SocialBakers, studied all the World Cup sponsors’ activity on social media.

This article was first published on campaignlive.co.uk

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Latest jobs Jobs web feed

FROM THE BLOGS

The Wall blogs

Let’s taste the music External website

by Greg Taylor, 24/10/2014

 

Six vital ad:tech themes for 2015 External website

by Neil Higgins, 24/10/2014

 

Are you singular or plural? External website

by Rachel Brushfield, 24/10/2014

 

Back to top ^