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Nike tells Brazil to embrace Olympic 'tomorrow' and forget World Cup disaster

With the country still smarting after its ignominious exit from this summer's World Cup, Nike is encouraging Brazilians to forget about that 7-1 thrashing by Germany and look forward to future glory at the 2016 Olympic Games in Rio de Janeiro.

Nike tells Brazil to forget the World Cup and look forward to Rio 2016

Nike tells Brazil to forget the World Cup and look forward to Rio 2016

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The 60-second film tells viewers in Brazil that "tomorrow starts now", with clips of athletes such as sprinter Ana Claudia Lemos, basketball players Leandrinho and Anderson Varejão and volleyball stars Clara and Carol Salgado.

Read Sao Paulo-based consultant Jerry Clode on how brands can help to ease Brazil's post-World Cup hangover.

Brand: Nike

Agency: Wieden + Kennedy Sao Paulo

This article was first published on

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