Additional Information


Content

Virgin Holidays responds to Three's mock spam apology with 'Don't be sorry' ad

Virgin Holidays has responded to a spoof ad by mobile operator Three that said "Sorry for the holiday spam", with its own jokey campaign telling consumers not to apologise.

Virgin Holiday: tells consumers 'Don't be sorry' after Three ad apologised for holiday spam

Virgin Holiday: tells consumers 'Don't be sorry' after Three ad apologised for holiday spam

Share this article

Created by M&C Saatchi and Lida, the ad reads, "Don’t be sorry", and tells people that they should take pride in showing off their holiday experiences.

Three’s own tongue-in-cheek campaign launched earlier this month, and said "sorry" to people who were not going on holiday, for being deluged on social media with photos of sunsets, beaches and plane wings.

But Virgin Holiday's ad tells consumers to revel in their holidays. "You look delicious", it says, encouraging them to post pictures on Twitter and other media using the hashtag #ShowOff. The ad will run at Elephant and Castle in London.

Three’s spoof letter read: "We're sorry. Recently, you may have noticed a dramatic rise in sunsets appearing in your social media feed. Sorry for all the sunsets, the fancy cocktails, for plane wing after plane wing after plane wing. Sorry for the mini monuments, the beach feet, the street food, the #nofilters, the hot dog legs."

This article was first published on marketingmagazine.co.uk

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Latest jobs Jobs web feed

FROM THE BLOGS

The Wall blogs

TT not PC External website

by Ian Moore, 23/11/2014

 

Beer monsters External website

by Greg Taylor, 21/11/2014

 

Back to top ^