Additional Information


Content

Virtual Reality: changing the way we use content

Brands should be creating virtual-reality ready content to enhance user experience, according to Solomon Rogers, the creative director at the immersive animation specialists Rewind FX.

Rewind FX: promotes the use of virtual reality to enhance user experience

Rewind FX: promotes the use of virtual reality to enhance user experience

Share this article

In a video interview with Campaign, Rogers said interactive narrative is different to traditional narrative, and virtual reality is one step beyond that.

It is something more brands should be considering since head-mounted displays headsets are set to be in people's homes very soon, he added.

Rogers said: "Everything we knew about cinematography has to change, as the user has the ability to look where they want and engage with the content they want and experience it in a different way."

Video was produced by Joel Fothergill, Georgina Brazier and Jennifer Creighton

This article was first published on campaignlive.co.uk

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Latest jobs Jobs web feed

FROM THE BLOGS

The Wall blogs

Mo than a screensaver External website

by Greg Taylor, 24/11/2014

 

What on earth is TV syncing? External website

by Andreas Schroeter, 24/11/2014

 

TT not PC External website

by Ian Moore, 23/11/2014

 

Back to top ^