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Stunning pillar of light over London marks WW1 centenary in 'Lights Out' campaign

A stunning pillar of light shot upwards from Victoria Tower Gardens in London at dusk last night (4 August) to mark the moment that, exactly 100 years ago, the First World War began.

Stunning pillar of light marks WW1 centenary in 'Lights Out' campaign

Stunning pillar of light marks WW1 centenary in 'Lights Out' campaign

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The 'Spectra' display, by artist Ryoji Ikeda, was illuminated as the final candle light was extinguished at the tomb of the Unknown Warrior in Westminster Abbey during a commemorative service.

Produced by Artangel and part of the Royal British Legion's 'Lights Out' campaign, the grid of lights will be switched on each night for a week.

Brands: Mayor of London and 14-18 NOW, WW1 Centenary Art Commissions

CreativeRyoji Ikeda

This article was first published on marketingmagazine.co.uk

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