Additional Information


Content

Dave Trott to stand down from The Gate

Dave Trott, one of UK advertising's most lauded creatives and one of its most prolific bloggers, is stepping down as chairman of The Gate in November.

Dave Trott: to stand down from The Gate

Dave Trott: to stand down from The Gate

Share this article

Trott, 67, has been in the role since the agency was formed in 2010 when The Gate’s Media Square parent acquired CST, the agency Trott helped found, from Cagney.

However, Trott insisted he had no plans to retire. He said: "Creatives don’t really retire because there’s nothing to retire to. I’ve never wanted to do anything else since I left art school.

"I don’t yet know what I’ll do – but you never know what will turn up."

Trott began his agency career in New York where he was much taken by the use of Jewish humour in ads. On his return to Britain he vowed to use Cockney culture in the same way.

The result was one of his most famous lines: "Hello Tosh Gotta Toshiba?"

Trott began his UK agency career in 1971 as a trainee copywriter under John Webster at Boase Massimi Pollitt.

Passed over for the creative directorship when Webster joined the board, he went on to help found Gold Greenlees Trott in 1981 with an emphasis on young creative talent.

GGT was the first of three agencies that has had his name on their doors.

He is also well known for nurturing young creative talent and won a D&AD President’s Award in 2004 for his significant contribution to the industry.

This article was first published on campaignlive.co.uk

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Latest jobs Jobs web feed

FROM THE BLOGS

The Wall blogs

Un verre d’oh! External website

by Greg Taylor, 30/09/2014

 

READING SETS YOU FREE External website

by Dave Trott, 30/09/2014

 

Back to top ^