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Chinese rock group become latest stars of Apple's iPad Air campaign

From flowing rivers and boiling kettles, to physically connecting real instruments to the device, Chinese rock brand Yaoband show how it is possible to capture, record and perform music on the iPad.

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Illustrating the possibility of using tablets for creativity on-the-move, the viewer follows the musical journey of the the Beiijng-based alternative rock group, as they record their environments to form an innovative piece of music.

The spot, alongside another ad showing a community fundraiser organise his city bike ride, forms part of Apple's wider ‘Your Verse’ campaign.

This article was first published on marketingmagazine.co.uk

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