Additional Information


Content

Chinese rock group become latest stars of Apple's iPad Air campaign

From flowing rivers and boiling kettles, to physically connecting real instruments to the device, Chinese rock brand Yaoband show how it is possible to capture, record and perform music on the iPad.

Share this article

Illustrating the possibility of using tablets for creativity on-the-move, the viewer follows the musical journey of the the Beiijng-based alternative rock group, as they record their environments to form an innovative piece of music.

The spot, alongside another ad showing a community fundraiser organise his city bike ride, forms part of Apple's wider ‘Your Verse’ campaign.

This article was first published on marketingmagazine.co.uk

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Latest jobs Jobs web feed

FROM THE BLOGS

The Wall blogs

Let’s taste the music External website

by Greg Taylor, 24/10/2014

 

Six vital ad:tech themes for 2015 External website

by Neil Higgins, 24/10/2014

 

Are you singular or plural? External website

by Rachel Brushfield, 24/10/2014

 

Back to top ^