Additional Information


Content

Havas Media wins £5m Penguin Random House business

Havas Media has been awarded the £5 million media business for Penguin Random House, the newly merged company.

Penguin Random House titles: Havas Media picks up account

Penguin Random House titles: Havas Media picks up account

Share this article

Last year, Penguin merged with the UK’s largest book publisher, The Random House Group, resulting in a consolidating media pitch.

Havas Media has worked on the Penguin Group account, including DK UK, since 2012 and is believed to have pitched against the7stars and Total Media among others.

Havas Media will now focus on planning and buying across all media on campaigns for a diverse range of authors and brands including James Patterson, Jamie Oliver, Jo Nesbo, Mary Berry, Doctor Who, Nick Hornby, Jacqueline Wilson, Terry Pratchett, Malcolm Gladwell, Jeff Kinney and Sophie Kinsella.

This article was first published on campaignlive.co.uk

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Latest jobs Jobs web feed

Back to top ^