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Magazines ABCs: NME print sales drop below 15,000

IPC Media's iconic 62-year-old music title NME suffered an almost 19 per cent decline period on period in its joint print and digital circulations in the first half of the year.

NME: print sales decline

NME: print sales decline

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According to figures released today by the Audit Bureau of Circulations, the average joint digital and print circulation of the NME was down 18.8 per cent period on period, falling to 15,830 in the first six months of 2014.

The title's average print sale during the first half of the year was down 21.3 per cent period on period to just 14,312 – the decline year on year was 28.5 per cent.

Of those music titles that declare ABC figures today, NME had the smallest average circulation in print and overall. However, the NME's digital edition recorded a rise in circulation of 16.1 per cent period on period to an average of 1,518 in the first half of 2014.

Jo Smalley, the publishing director of IPC's music brands, said: "NME's overall brand reach is now 3.6 million, bigger than it has ever been, and this puts the print ABC story into its proper context.

"Amazing content partnerships with the likes of Amex and Nikon have been renewed for the third and fifth year in a row respectively, while major new partnerships with the likes of O2 have been secured during this period.

"Events revenues, including the NME Awards, were up 66 per cent year on year. Traffic on the NME mobile website during this ABC period has increased by a whopping 85 per cent year on year, and nearly 40 per cent of our total online audience now consume the brand via mobile.

"We are also continuing to explore how NME can further expand its international footprint. This builds upon the launch of NME.com in India and Club NME in Brazil.

"These are just a few of many examples revealing how the NME business model is changing to pursue new opportunities and grow new revenues."

All five titles listed in the ABC rock music sector suffered double-digit print declines year on year and four of those also recorded double-digit period-on-period print declines, with only Kerrang! avoiding that dubious honour.

Bauer Media's Q magazine suffered an 8.4 per cent period-on-period decline in its joint digital and print circulation to 48,353 in the first half of 2014. Digital sales made up 2,257 of that latter figure.

Q's monthly print circulation was down 21.8 per cent year on year to 46,096, a drop of 12.7 per cent period on period.

IPC's Uncut suffered a similar fate. Its joint average circulation during the first half of the year was 51,562, down 8.3 per cent. Digital sales made up 1,540 of the figure for the first six months of 2014.

Uncut sold an average of 50,022 print magazines in the first half of the year, down 12.1 year on year and 11 per cent period on period.

The Bauer titles Kerrang! and Mojo published only print circulation results today.

Mojo remained the sector's leading title with a circulation of 70,667, down 10.9 per cent year on year and 4.8 per cent period on period. Kerrang! was down 12.2 per cent year on year to 33,024, a drop of 6 per cent period on period.

Of the two film titles that declared circulation figures today, Bauer's Empire had a joint average circulation of 147,980 in the first half of the year, up 2 per cent on the previous six-month reporting period.

However, Empire's average print circulation of 134,907 between January and July was down 15.7 per cent year on year and 7 per cent period on period.

Future's Total Film had a joint average digital and print circulation of 61,003 in the first six months of the year, down 9.6 per cent period on period. The magazine's print circulation was 46,912 in the first half of 2014, a decline of 23 per cent year on year and 15.2 per cent period on period.

Today's results mark the second half year the ABC has made combined print and digital circulations available in its reporting, so while a period-on-period comparison is possible it is not yet possible to compare combined circulations year on year.

Magazine Combined Total Average Circulation Combined Total Prior Period Change Print Total Average Circulation Print Total Prior Period Change Print Total Prior Year Change Digital Total Average Circulation Digital Total Prior Period Change Digital Total Prior Year Change
Empire 147,980 1.97% 134,907 -7.04% -15.72% 13,073    
Kerrang! 33,024 -5.99% 33,024 -5.99% -12.18%      
Mojo 70,667 -4.77% 70,667 -4.77% -10.94%      
NME 15,830 -18.78% 14,312 -21.29% -28.48% 1,518 16.14% 84.90%
Q 48,353 -8.39% 46,096 -12.67% -21.84% 2,257    
Total Film 61,003 -9.56% 46,912 -15.19% -22.98% 14,091 16.13% 14.75%
Uncut 51,562 -8.29% 50,022 -11.03% -12.08% 1,540    

This article was first published on mediaweek.co.uk

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