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Magazine ABCs: Top 100 at a glance

The digital transition taking place within the UK's magazine industry was highlighted in today's report for the first six months of 2014 by the Audit Bureau of Circulations.

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In terms of physical print copies, most magazines reported losses during the period with ABC tracking a 4.4% overall drop period on period.

The decision to allow digital editions of magazines to be included in the mix at the start of the year helped to avoid the double-digit blood baths of previous reports. However, even with the new combined figures, 75 of the Top 100 magazines in the UK posted falls in circulation.     

Yet, digital editions continue to gain traction. For the titles audited in the period, the number of magazine brands reporting digital editions increased to 95, representing almost half (44%) of all titles in the report. The total circulation of digital editions is up 26 per cent year-on-year.

Barry McIlheney, chief executive of the PPA, said: "The figures in this report reiterate how shifting consumer media habits continue to impact upon today’s modern, multi-platform magazine brands.

"The growth of digital editions is encouraging for the sector, and it should also be remembered that this ABC report does not include the increasing number of other ways – websites, live events, social media, etc. – in which the magazine brands of today engage directly with their consumers.

"The growing demand for digital content continues to place pressure on print magazines in some markets, but there are also a number of highlights in this report that demonstrate the continued robustness of print for certain brands, in certain markets, and among certain demographics."

Dennis Publishing’s newsweekly The Week was among the magazine brands to report a digital ABC figure for the first time. It posted a robust debut digital circulation of 26,283, which, as chief executive, Kerin O’Connor told us, is more subscribers than the print magazine had at the equivalent lifecycle in 1997 three years after launch.

In another first, Haymarket's new Forever Sports magazine, launched in partnership with Sports Direct in March with a coverprice of £2, made its debut with 62,277 - making it the fourth biggest selling men's magazine.

IPC Media notes "resurgence"

IPC Media, the UK’s largest magazine publisher by circulation, optimistically claimed "a resurgence in the women’s lifestyle market" and continued growth in the home interest sector.

Notably, Woman&home’s combined print and digital ABC has reached 344,922, a print increase of 0.4% on the year. Also in the monthly sector, Essentials posts a combined print and digital ABC of 109,098, an increase of 2.1% period-on-period.
 
In the weekly market, Woman’s Own enjoyed a 2.2% year-on-year print sales increase to report a combined print and digital ABC of 226,195.
 
Marcus Rich, chief executive of IPC Media, said: "Forty-plus women - or GenerationYnot! as IPC calls them – turn to our titles to inspire and advise them on every aspect of their lives.

"They are a hugely discerning yet often overlooked group that has great commercial sway over their friends and families, and it is fantastic to see such a strong performance from the magazine sector that serves this audience."

Bauer Media builds "engagement"

Over at Bauer Media, there were pockets of growth from its established brands, including Yours (+0.5%) and Empire (+2%), while Grazia added nearly 4,000 weekly digital editions.

In Bauer's specialist portfolio, there was strong period on period growth for Garden News (10%) and Garden Answers (+16.6%). During the ABC period, Bauer also launched The Debrief in February, a multi-platform brand aimed at ABC1 20-something women.

In its first six months The Debrief reached 500,000 monthly unique users and its native advertising model has attracted a range of commercial launch partners, including H&M, Bacardi Group and 02.

Paul Keenan, chief executive of Bauer Media, said: "Bauer Media continues to focus on building engagement among valuable audiences by delivering relevant, world-class content through its powerful brands."

Condé Nast focuses on stability of "total gross audience"

Condé Nast highlighted its UK brands now reach a combined gross audience of 33,551,771 for its portfolio.  

Circulation at the fashion bible Vogue continues to be stable at 200,032 ahead of plans to launch interactive mobile editions this autumn.

Glamour posted a new ABC of 405,045 and GQ extended its domination of the quality men’s sector with an ABC of 125,024.

Nicholas Coleridge, managing director of Condé Nast Britain and president of Condé Nast International, said: "Once again, we have experienced a remarkable stability in circulation, emphasising the loyalty of upmarket readers in an economy emerging from recession.  With all our digital platforms performing well ahead of expectations, this is a stellar time to be in branded magazine publishing."  

Immediate Media "outperforms rivals"

Immediate Media noted its BBC Worldwide food portfolio had "outperformed the core food market period-on-period", with 25 year old BBC Good Food Magazine posting a combined ABC figure of 236,865.

The brand claims its subscriber base is now three times the size of its nearest two competitors, Olive and Delicious.

Meanwhile, BBC Top Gear Magazine can claim to be the strongest performer in the motoring market, with double the sales of its nearest rival and downloads of its app up 25% year-on-year.

Also notable in the group is the Radio Times. Despite falling 8% period on period, with a circulation of 755,581 and a cover price of £1.80 it remains a behemoth of magazine publishing. Now in its 91st year, it claims to be the UK’s biggest selling quality magazine; the most valuable magazine on the UK newsstand and the biggest selling weekly magazine on subscription.

Kathy Day, managing director of Radio Times Group, told us: "Radio Times flourishes because it delivers an invaluable service to its readers, not only guiding them to the very best of broadcast content but also entertaining and informing them. Radio Times is not a listings magazine. It is a brilliantly executed magazine, with listings."

Hearst grows "brand reach"

Good Housekeeping, the 92 year old monthly, ensured publisher Hearst Magazines had something to shout about, increasing its lead over former leader Glamour to be crowned the UK’s top monthly women’s lifestyle magazine for the second successive report. Good Housekeeping's circulation now stands at 406,803, up 1.6% year on year. 

Other Hearst-owned brands to report growth this period include Prima at 263,893, up 1.2%, and Women’s Health at 115,517, up 2.7% period on period.

Anna Jones, chief executive of Hearst Magazines UK, said: "Our core strategy is to grow our brand audiences and reach by enabling our consumers to engage with our content and interact with our brands in the most relevant and convenient way for them. And it’s working: our portfolio of brands now reach more people than ever before, and I am naturally delighted with the growth of some of our key brands this ABC period."

See related links below for all our sector specific magazine ABC news.

Product Print Actively Purchased UK RoI Prior Period Print Actively Purchased UK RoI Print Total Previous Period Change Prior Year Print Actively Purchased UK RoI Print Total Previous Year Change Digital Total Average Circulation UK RoI Prior Period Digital Total Average Circulation UK RoI Digital Total Previous Period Change Prior Year Digital Total Average Circulation UK RoI Digital Total Previous Year Change
TV Choice 1,303,011 1,374,813 -5.51% 1,282,276 1.59%          
What's on TV 1,033,376 1,047,346 -1.35% 1,081,176 -4.63% 1,728 1,501 13.14% 1,050 39.24%
Radio Times 755,581 823,810 -9.03% 805,042 -6.55%          
Take a Break 651,162 688,264 -5.70% 713,778 -9.62%          
Slimming World Magazine 463,473 448,329 3.27% 436,657 5.79% 10,918 7,336 32.81%    
Saga Magazine 450,138 485,422 -7.84% 550,806 -22.36% 636        
Good Housekeeping 384,278 391,818 -1.96% 376,597 2.00% 2,193 2,313 -5.47% 3,036 -38.44%
Glamour 363,184 371,309 -2.24% 366,490 -0.91% 2,781 2,673 3.88% 2,359 15.17%
Woman and Home 326,749 328,096 -0.41% 322,460 1.31% 2,645 2,477 6.35% 1,854 29.91%
New! 320,662 369,135 -15.12% 383,018 -19.45% 4,821 4,218 12.51% 2,799 41.94%
Closer 306,353 329,319 -7.50% 345,078 -12.64% 1,179        
Chat 297,483 320,174 -7.63% 318,360 -7.02% 1,116 1,172 -5.02% 864 22.58%
Woman's Weekly 282,593 280,639 0.69% 289,215 -2.34% 236 150 36.44% 106 55.08%
Prima 258,947 256,654 0.89% 247,291 4.50% 486 466 4.12% 581 -19.55%
OK! Magazine 251,837 287,528 -14.17% 304,072 -20.74% 6,729 6,078 9.67% 3,444 48.82%
Woman 251,514 247,159 1.73% 252,798 -0.51% 864 872 -0.93% 406 53.01%
That's Life 251,089 276,453 -10.10% 273,397 -8.88%          
Yours 250,936 249,391 0.62% 252,446 -0.60%          
Cosmopolitan 229,390 222,163 3.15% 249,970 -8.97% 3,861 3,480 9.87% 4,568 -18.31%
TV Times 226,922 253,341 -11.64% 246,848 -8.78% 249 180 27.71% 113 54.62%
Woman's Own 220,853 221,201 -0.16% 215,717 2.33% 656 603 8.08% 413 37.04%
BBC Good Food 214,715 245,780 -14.47% 239,714 -11.64% 8,062 8,210 -1.84% 7,683 4.70%
BBC Gardeners' World 213,303 191,079 10.42% 227,236 -6.53% 1,613 1,206 25.23% 996 38.25%
National Geographic Magazine 212,321 233,668 -10.05% 235,409 -10.87%          
Sainsbury's Magazine 212,184 200,459 5.53% 210,801 0.65%          
HELLO! 210,049 215,279 -2.49% 211,229 -0.56% 1,802 1,963 -8.93% 1,373 23.81%
Star 209,085 256,240 -22.55% 220,957 -5.68% 1,131 752 33.51% 292 74.18%
Heat 206,716 226,556 -9.60% 227,870 -10.23% 1,088        
Peoples Friend 206,553 215,999 -4.57% 218,139 -5.61% 133        
Private Eye 205,196 211,066 -2.86% 209,630 -2.16%          
Best 198,447 205,814 -3.71% 208,895 -5.26% 189 114 39.68% 255 -34.92%
Bella 193,882 213,621 -10.18% 207,676 -7.11%          
Ideal Home 181,533 181,791 -0.14% 183,821 -1.26% 1,290 1,318 -2.17% 729 43.49%
Now 175,576 188,955 -7.62% 203,813 -16.08% 1,696 1,558 8.14% 930 45.17%
Red 172,102 182,581 -6.09% 186,788 -8.53% 2,362 2,251 4.70% 2,282 3.39%
Marie Claire 167,069 171,590 -2.71% 183,411 -9.78% 1,342 1,263 5.89% 1,094 18.48%
Real People 164,773 181,014 -9.86% 168,875 -2.49% 234 348 -48.72% 455 -94.44%
Reveal 163,381 174,164 -6.60% 170,111 -4.12% 1,366 1,418 -3.81% 1,333 2.42%
Men's Health 158,209 165,855 -4.83% 166,836 -5.45% 6,851 6,454 5.79% 7,265 -6.04%
Pick Me Up 157,535 176,920 -12.31% 168,094 -6.70% 501 378 24.55% 206 58.88%
Look 155,272 163,386 -5.23% 177,784 -14.50% 1,895 1,399 26.17% 988 47.86%
Take a Break Series 154,848 168,944 -9.10% 155,155 -0.20%          
The Week 150,440 148,826 1.07% 153,734 -2.19%          
Country Living 149,996 156,498 -4.33% 149,487 0.34% 725 770 -6.21% 985 -35.86%
TV and Satellite Week 148,603 154,844 -4.20% 159,322 -7.21% 823 596 27.58% 423 48.60%
Candis 141,932 153,199 -7.94% 173,153 -22.00%          
The Economist - United Kingdom Edition 139,629 138,719 0.65% 161,334 -15.54% 21,780 12,642 41.96% 8,818 59.51%
Grazia 138,017 145,851 -5.68% 154,881 -12.22% 3,590        
Vogue 137,626 145,380 -5.63% 138,548 -0.67% 3,371 3,634 -7.80% 3,306 1.93%
Reader's Digest 133,496 13,130 90.16% 128,831 3.49%          
Inside Soap 132,976 144,846 -8.93% 142,545 -7.20% 2,781 2,094 24.70% 1,596 42.61%
Weightwatchers Magazine 131,054 142,347 -8.62% 150,248 -14.65%          
Elle (U.K.) 120,057 132,187 -10.10% 129,902 -8.20% 1,382 1,490 -7.81% 1,717 -24.24%
Your Home 118,686 117,084 1.35% 123,699 -4.22% 768 524 31.77%    
Empire 117,434 126,791 -7.97% 138,783 -18.18% 5,530        
TV Easy 108,661 112,440 -3.48% 122,091 -12.36% 257 189 26.46% 51 80.16%
Total TV Guide 107,691 109,709 -1.87% 110,263 -2.39%          
Essentials 107,376 105,129 2.09% 110,112 -2.55% 535 458 14.39% 360 32.71%
House Beautiful 105,143 113,383 -7.84% 116,381 -10.69% 397 444 -11.84% 476 -19.90%
Style at Home 104,131 94,644 9.11% 92,556 11.12% 596 451 24.33% 267 55.20%
My Weekly 102,485 107,404 -4.80% 108,274 -5.65%          
Women's Health 101,094 97,953 3.11% 94,036 6.98% 5,071 5,811 -14.59% 4,323 14.75%
Love It! 100,794 117,953 -17.02% 118,286 -17.35%          
Instyle UK 97,790 96,290 1.53% 102,208 -4.52% 851 905 -6.35% 611 28.20%
BBC Top Gear Magazine 94,965 103,615 -9.11% 102,987 -8.45% 4,635 5,037 -8.67% 3,383 27.01%
Fun to Learn - Peppa Pig 87,863 92,799 -5.62% 91,036 -3.61%          
25 Beautiful Homes 84,858 87,631 -3.27% 87,744 -3.40% 316 398 -25.95% 347 -9.81%
Homes and Gardens 78,314 78,658 -0.44% 82,407 -5.23% 834 659 20.98% 442 47.00%
Country Homes and Interiors 75,704 78,916 -4.24% 74,579 1.49% 468 312 33.33% 235 49.79%
GQ 74,304 76,576 -3.06% 74,671 -0.49% 6,386 6,668 -4.42% 6,480 -1.47%
Living etc 73,420 72,193 1.67% 74,549 -1.54% 1,168 1,060 9.25% 792 32.19%
Peppa Pig Bag-o-Fun 69,844 65,936 5.60%              
New Scientist - Worldwide Sales Excluding Australasia and US/Canada 68,332 72,367 -5.90% 74,885 -9.59% 4,185 1,178 71.85%    
House and Garden 67,112 67,809 -1.04% 68,037 -1.38% 549 574 -4.55% 735 -33.88%
Four Four Two 61,320 68,521 -11.74% 58,286 4.95% 1,656 1,650 0.36% 222 86.59%
Soaplife 61,088 67,576 -10.62% 75,387 -23.41% 300 192 36.00% 180 40.00%
Disney\'s Princess 59,942 51,588 13.94% 60,949 -1.68%          
BBC History Magazine 59,698 61,014 -2.20% 59,578 0.20% 3,442 3,642 -5.81% 2,721 20.95%
Cbeebies Art 58,282 53,318 8.52% 64,750 -11.10%          
Psychologies Magazine 57,366 57,588 -0.39% 59,405 -3.55% 1,423 982 30.99%    
MoneyWeek 56,292 55,116 2.09% 50,382 10.50%          
Fun to Learn - Friends 55,694 66,818 -19.97% 72,724 -30.58%          
FHM 55,602 66,159 -18.99% 74,771 -34.48% 2,058        
All About Soap 55,514 63,297 -14.02% 68,359 -23.14% 675 773 -14.52% 946 -40.15%
CBeebies Weekly 55,381 42,693 22.91% 46,498 16.04%          
Forever Sports Magazine 54,468                  
delicious 53,699 62,892 -17.12% 62,165 -15.77%          
Harpers Bazaar 53,269 51,827 2.71% 56,688 -6.42% 597 699 -17.09% 937 -56.95%
Cbeebies Special 52,627 61,556 -16.97% 53,079 -0.86%          
Toxic 49,493 52,572 -6.22% 51,602 -4.26%          
Auto Express 46,203 49,412 -6.95% 49,956 -8.12%          
Top of the Pops 46,063 55,304 -20.06% 62,580 -35.86%          
Barbie 45,829 42,727 6.77% 48,837 -6.56%          
Lego Legends of Chima 45,650 42,954 5.91%              
Disney Stars 45,358 45,011 0.77%              
Something Special 43,932 44,810 -2.00% 56,606 -28.85%          
Sofia The First 43,738 44,308 -1.30%              
Elle Decoration 43,190 42,200 2.29% 46,829 -8.43% 1,179 991 15.95% 1,345 -14.08%
Top Sante Health and Beauty 42,872 43,003 -0.31% 49,845 -16.26%          
Octonauts 42,717 52,879 -23.79% 59,167 -38.51%          

This article was first published on mediaweek.co.uk

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