Additional Information


Content

McDonald's "trust the tree" by Leo Burnett

Share this article

McDonald’s continues its quest to convince consumers that it is a force for good with an ad about only partnering with caring farmers. Leo Burnett created the spot, which tells the story of a chicken farmer who plants trees so that his poultry can shade themselves from the sun. It is the second instalment in the campaign, which McDonald’s hopes will inspire more trust in the fast-food brand. The work was written by Jon Fox, art directed by Rik Brown and directed by Joshua Neale through Smuggler.

This article was first published on Campaign Work

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Latest jobs Jobs web feed

FROM THE BLOGS

The Wall blogs

Let’s taste the music External website

by Greg Taylor, 24/10/2014

 

Six vital ad:tech themes for 2015 External website

by Neil Higgins, 24/10/2014

 

Are you singular or plural? External website

by Rachel Brushfield, 24/10/2014

 

Back to top ^